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Posts from the ‘Business Development’ Category

4
Feb

Never take "no" for an answer

This week was full of my attempt to expedite one of my business concepts to launch next week instead of later this year or early next year.  My bright idea was to do it out of my house on a trial basis while I build traction and later take it out into a location more viable for city traffic. I had a written profile of what I wanted for the business but with minimal details and nothing near a comprehensive business plan. Unfortunately, I ran into a stumbling block that may actually be a blessing.

One of our beloved city agencies told me I could not operate this business out of my home. I know there are operations like this in homes located in our city. I wanted to do it right though, and have my legal p’s and q’s in order.  I read over the city ordinance regarding running a business out of the home – my operation qualified given the controls I would have in place. The response given to me was totally subjective (in my opinion). So when one person told me no (justifying that if they said yes to me, they would have to say yes to anyone else), I contacted his boss and stated my case to him.  I did this by itemizing each regulation in the city ordinance and stating how I met them. Also, I argued, if I went against city ordinance, they could revoke my permit altogether, right?

Realize, I am a person who tends to follow the letter of the law. When someone tells me no, I usually accept that and move on (even when I had a gut feeling). At this point in my life though, that philosophy is no longer an option for me. It really should have stopped being an option several years ago but we live and we learn, right? I have too many obligations now to take the first “no.”

Eventually, the boss responded with “no” as well in an extra long email, carbon-copied to several people. As hurt as my heart was, I understood where he was coming from, but also realized I got his attention. Maybe he will be on my side later. Ultimately what stands out from this experience is the importance of creating the type of business plan that will persuade targeted readers and not give them room to say no. And if they do, I will just have to go to someone else…

29
Oct

Connecting With Collaboration Tools

Collaboration tools for the web are really cool since they give the opportunity to have business meetings without actually being in the same room. I have been researching a web solution to start conducting webinars. I have conducted seminars on site before, I know this would be a great addition to what I already offer. Conducting webinars or teleseminars is a solid business opportunity since:

  • Geography does not matter – just need computer and phone access 
  • No need to reserve a room
  • It can be ultra-convenient for participants since they don’t have to travel, find parking, find a seat, and repeat that process all over again to gain valuable information that will make their lives easier
  • Sessions can be recorded which offers residual income from continued sales
  • I have all this information to share and can do so from the comfort of my home, the park, wherever I want to be

A great summary article on various solutions is Online Presentations: 30+ Presentation and Slideshow Tools. While reviewing different solutions, I have realized I could actually use this for any phase of my consulting to meet and collaborate with clients one on one.

I’ll update the article later with which service I ultimately choose. In the meantime, do you have any recommendations of webinar and teleseminar software? Have you added this as a component to your business?

29
Oct

Connecting With Collaboration Tools

Collaboration tools for the web are really cool since they give the opportunity to have business meetings without actually being in the same room. I have been researching a web solution to start conducting webinars. I have conducted seminars on site before, I know this would be a great addition to what I already offer. Conducting webinars or teleseminars is a solid business opportunity since:

  • Geography does not matter – just need computer and phone access 
  • No need to reserve a room
  • It can be ultra-convenient for participants since they don’t have to travel, find parking, find a seat, and repeat that process all over again to gain valuable information that will make their lives easier
  • Sessions can be recorded which offers residual income from continued sales
  • I have all this information to share and can do so from the comfort of my home, the park, wherever I want to be

A great summary article on various solutions is Online Presentations: 30+ Presentation and Slideshow Tools. While reviewing different solutions, I have realized I could actually use this for any phase of my consulting to meet and collaborate with clients one on one.

I’ll update the article later with which service I ultimately choose. In the meantime, do you have any recommendations of webinar and teleseminar software? Have you added this as a component to your business?

27
Oct

Online Tools To Nurture Your Business Connections

There are many online tools for the beginning entrepreneur to use to warm up your business connections. I am learning about more every day since I am actively seeking ways to build this forum and help others understand how to best grow their firms in ways best for them. Currently I am using using Facebook, Twitter, Blogger and a few more tools I will mention below.  Most of these resources have free versions with the ability to upgrade and take advantage of more features.

One tool that I have used for a while is Survey Gizmo. I love the flexibility it has versus other survey sites I have used in the past. You can create and send out an unlimited amount of surveys (only receive 250 complete responses per month though). Also you can create reports, print them, and have continued access to them for an unlimited amount of time. This is good for staying connected to your current and potential customers.

I found this wonderful article – 10 of the Best Social Media Tools for Entrepreneurs – and found even more tools to take advantage of. I’m currently on LinkedIn but haven’t used Answers or Company Profiles in a way that would best get the word out about my businesses (that is about to change). I have a YouTube account but have not determined how I will use video as a promotional or educational tool (hmmm….). I signed up for Mailchimp and am exploring it as an e-newsletter solution.

All of these resources are great tools to support your business. They are only for support, will only be as effective as you allow them to be, and are not to be relied on as the sole source of business development. The best tool for business development is you since no one can sell you and your passion like you can.

How effective has social media been for your business development?

27
Oct

Online Tools To Nurture Your Business Connections

There are many online tools for the beginning entrepreneur to use to warm up your business connections. I am learning about more every day since I am actively seeking ways to build this forum and help others understand how to best grow their firms in ways best for them. Currently I am using using Facebook, Twitter, Blogger and a few more tools I will mention below.  Most of these resources have free versions with the ability to upgrade and take advantage of more features.

One tool that I have used for a while is Survey Gizmo. I love the flexibility it has versus other survey sites I have used in the past. You can create and send out an unlimited amount of surveys (only receive 250 complete responses per month though). Also you can create reports, print them, and have continued access to them for an unlimited amount of time. This is good for staying connected to your current and potential customers.

I found this wonderful article – 10 of the Best Social Media Tools for Entrepreneurs – and found even more tools to take advantage of. I’m currently on LinkedIn but haven’t used Answers or Company Profiles in a way that would best get the word out about my businesses (that is about to change). I have a YouTube account but have not determined how I will use video as a promotional or educational tool (hmmm….). I signed up for Mailchimp and am exploring it as an e-newsletter solution.

All of these resources are great tools to support your business. They are only for support, will only be as effective as you allow them to be, and are not to be relied on as the sole source of business development. The best tool for business development is you since no one can sell you and your passion like you can.

How effective has social media been for your business development?